Marketing

Should you give it away for free?

In a private Facebook message regarding my free Electrik Project distribution, a trombone player wrote me: “People should be buying this. Composers need to be receiving renumeration for whatever they do. It shouldn’t be free.” He then followed up with “Get a good publisher.” I very much respect his opinion and understand his sentiment. Frankly,…

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The myth of overexposure

After sharing with a good friend a recent video I created, he asked if I wanted him to post it on his Facebook page. I didn’t ask, nor did I really expect him to since he generously posts things about me from time to time. Following that question, he made a comment that struck me that…

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